IAC TEAM MINI CHALLENGE: Social Media

The goal of the Social Media Mini Challenge is to engage teams in maximizing the visibility of the IAC and our teams on social media.

The Challenge is divided into two phases:

Judges’ Favorite: Award for the most engaging social media post submitted to the IAC

Community Favorite: Award for the team with the most social media followers

Winning teams of each competition will be awarded 2020 Miller Lite Carb Day pit passes, as part of the Indy 500 Race Weekend festivities, and winner recognition on our website.

Rules for Entry:

Phase I: Judges’ Favorite

Challenge: Create the most engaging social media post for any platform

Timeline: Begins: May 26, 2020 - Ends: July 10, 2020

Create one social media “post” for one of the IAC social media platforms:

  • Instagram, Facebook, Twitter, LinkedIn, YouTube

  • Post can be in any medium: photo, sizzle video, audio, or illustration, but videos are limited to two minutes

Submission instructions:

  • Submit post using this form

  • Post copy must not exceed the character limit of the platform to which it is submitted (review the character limits below)

  • Indicate one preferred platform for posting

  • Must include your personal team message of why you are entered into the IAC

  • Must reflect at least one of the following key goals of the IAC:

    • Eliminate barriers to innovation, overcome complex challenges, and increase public awareness of the transformational impact that automation can have to improve vehicle safety and performance.

    • Advance technology that can speed the commercialization of fully autonomous vehicles and deployments of advanced driver-assistance systems (ADAS)—for increased safety and performance in all modes of racing and commercial transportation. Running autonomous vehicles at very high speeds of up to 200 mph is an exhilarating platform to test new technologies.

    • Educate the public for the acceptance of driverless vehicles.

    • Promote STEAM (Science, Technology, Engineering, Art, and Math), while advancing autonomous vehicle commercialization by solving “edge case” scenarios—problems that occur only in extreme operating environments, including avoiding obstacles at high speeds while maintaining vehicular control.

  • Hashtags

    • Teams must use: #IAC2021 and #TeamNameIAC2021 within the post

    • Teams may use additional tags to increase their social media outreach

Criteria for winning:

  • IAC judges, comprised of ESN employees and affiliates, will select what they believe is the most engaging post that best represents the mission of the IAC

  • IAC will post these entries onto the IAC social media accounts and track analytics

  • Note: All determinations, exercises of discretion, and decisions made by ESN or the IAC judges may be made at ESN’s or the judges’ sole discretion, including the award of prizes. The IAC judges retain ultimate discretion to declare a winner of the challenge and otherwise award all prizes. Any such decision may not be challenged by teams.

 

Phase II: Community Favorite

Challenge: Garner the most social media followers on any and all platforms

Timeline: Begins: May 26, 2020 - Ends: August 10, 2020

  • Teams are not limited to the number of posts

  • Teams must submit a list of their social media accounts using the same form

  • Post can be in any medium: photo, sizzle video, audio, or illustration, but videos are limited to a maximum of two minutes

  • Posts must include your personal team message of why you are entered into the IAC, and reflect on at least one of the key goals of the IAC (as stated above)

  • Teams to post on their own social media platforms

  • Only team social media platform accounts are eligible; personal accounts of team members will not be considered

  • Hashtags

    • Teams must use: #IAC2021 and #TeamNameIAC2021 within the post

    • Teams may use additional tags to increase their social media outreach

Criteria for winning:

The winning team will have the highest aggregate followers across all their team social media platforms as of August 10, 2020

RESOURCES

Need ideas? The links below provide tips for creating great social media posts:

Social Media Posts Character Limits (Reference)

  • Facebook: up to 63,206 characters long

  • Twitter: up to 280 characters long

  • Instagram: captions up to 2,200 characters long and can contain up to 30 hashtags

  • LinkedIn: up to 700 characters long